每天一句：何凯文2014考研英语71

考研英语重在基础，建议广大考生在了解考研英语大纲的前提下，首先积累英语词汇量，并通过做阅读理解、翻译、写作等练习在词义方面加以提升，然后再考虑学习掌握答题技巧。当然，我们知道英语知识的复习是一个长期积累的过程。让我们跟随何凯文老师的每日一句。所谓：不积跬步，无以至千里;不积小流，无以成江海。坚持就是胜利!坚持也是一种信仰!

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

53. The author deems that the well-known TV personality is ________.

[A] very precise in passing his judgement on advertising

[B] interested in nothing but the buyers’ attention

[C] correct in telling the difference between persuasion and information

[D] obviously partial in his views on advertising

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

最近我听到一位著名电视人宣称他反对广告，因为广告意在劝诱而非提供信息。他把两者区分得过于细微，因为广告不可避免地要劝说消费者。

如果广告的内容仅仅限于提供信息(虽说这不是不可能做到的，但它本身也是很难做的，因为哪怕是挑衬衫颜色这样的细节也带有几分劝诱性)，那会令人生厌，以致没人再去理会。但也许这就是那位著名电视人所希望看到的。

53. The author deems that the well-known TV personality is ________.

作者认为有名的电视人怎么了?

[A] very precise in passing his judgement on advertising

很精确的传递了对于广告的判断

[B] interested in nothing but the buyers’ attention

只对购买者的注意力感兴趣

[C] correct in telling the difference between persuasion and information

正确的区分了说服与信息

[D] obviously partial in his views on advertising

对于广告的观点是片面的

解析：题干是在问作者对于这个著名电视人的判断。

快速解题：A和C两个选项是正面的判断，B是中性的判断;D是负面的判断;因此可以容易的根据原文找出作者对于其的判断是负面的。因此答案只能是第四个选项。

进一步解析：ABC三个选项都属于是视觉干扰，用一些文中出现的单词拼凑出一些选项，这些都不是作者对于这个广告人的判断。